great ideas are sometimes simple ideas that nobody really scrutinizes. as a male, we all know that we tend to aim at the urinal cake if present when we pee. but thoughts never go further than that.
time of urination is a time of relaxation and relief, so that many people don't critically analyze anything.
but here is an example of person or group of people that did and are therefore better off for it. amsterdam airport has put a little fake fly in the urinals. according to this article, they say the idea is saving them a alot of money in cleaning cost.
http://www.truthorfiction.com/rumors/u/urinal.htm
so shen you get an inspiration to 'think outside of the box', don't just think of original ideas, but think at an original time and environment.
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